Netflix’s newest film Concrete Cowboy, starring Idris Elba and Caleb McLaughlin, has showcased a part of Philadelphia that few people knew existed. It tells the story of the Black urban cowboys in the city, and in 2019 the producers and directors of the film partnered with the late Eric Miller, and the riders of Fletcher Street to form the Philadelphia Urban Riding Academy (PURA). Created to preserve the life, legacy and culture of Black urban cowboys in the city of Philadelphia, PURA recently launched “Fresh Start for Philly Youth” fundraising campaign through GoFundMe. The campaign’s goal is to raise money for its new facility in the Cobbs Creek section of Philadelphia that will provide a unique, safe space for children, teens and adults to experience horses up close and personal.

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